CLARIN (Argentina) EL COMERCIO (Peru) PUBLIMETRO.CL (CHILE)

SANTIAGO - A new breast cancer awareness campaign has been quickening pulses in Chile. The mildly erotic video called “For The Love Of Tits,” is an appeal to men to encourage their loved ones to get regular breast exams and to do self-exams.

The video features short vignettes of curvy women filmed from angles that accentuate their breasts. They range from a woman working in an office, a woman running in a park, taking a shower, nursing a baby and having sex, Clarin reports.

The campaign was originally announced as sponsored by the Chilean Health Ministry, but the government has since distanced itself from the campaign, El Comercio reports. Nonetheless, the video is going viral in Latin America.

The campaign angered several feminist groups in Chile, who accused the producers of being sexist and treating women like objects, Publimetro.cl reports.