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Worldcrunch

Why Is Elegant Argentina Celebrating The Day Of The Wrinkled Shirt?

CLARIN, NOLAPLANCHES.COM.AR (Argentina)

Worldcrunch 

BUENOS AIRES - December 20 is the Day of the Wrinkled Shirt in Argentina. This unlikely celebration was called by nolaplanches.com.ar (translates as: don’t iron it).

 Screenshot nolaplanches.com.ar

It sounds like a housewife’s dream, but the Day of the Wrinkled Shirt is actually an environmental initiative put on through the collaboration of three organizations, Clarin reports.

Nolaplaches.com.ar explains that refraining from ironing is the environmental equivalent of planting seven trees, getting rid of seven cars or turning off 12 100-watt light bulbs. According to Clarin, the iron is one of the most energy-sucking home appliances

In addition to inviting regular ironers to “go wrinkled,” the web site encourages people who already never use an iron to make sure their shirt is especially wrinkled on December 20. The goal is to have others ask why their shirt is wrinkled, giving participants an opportunity to explain the environmental impact of the iron.

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