Close

Forgot your password?

Choose a newsletter




Premium access provided by ENSTA

Your premium access provided by ENSTA

Enter your email to begin

Premium access granted to you by NRC Q

You have been given free premium access to Worldcrunch for 8 weeks thanks to NRC Q.

Enter your email to begin

Premium access granted to you by EM-LYON

You have been given free premium access to Worldcrunch for 8 weeks thanks to EM-LYON.

Enter your email to begin

Premium access granted to you by Goldsmiths

You have been given free premium access to Worldcrunch for 8 weeks thanks to Goldsmiths.

Enter your email to begin

Premium access granted to you by Worldcrunch HQ

You have been given free premium access to Worldcrunch for 8 weeks thanks to Worldcrunch HQ.

Enter your email to begin

Premium access granted to you by MINES Alès Alumni

You have been given free premium access to Worldcrunch for 8 weeks thanks to MINES Alès Alumni.

Enter your email to begin

Premium access granted to you by ESCP Europe Alumni

You have been given free premium access to Worldcrunch for 8 weeks thanks to ESCP Europe Alumni.

Enter your email to begin

Premium access granted to you by IONIS Education Group

You have been given free premium access to Worldcrunch for 8 weeks thanks to IONIS Education Group.

Enter your email to begin

Premium access granted to you by SOAS University of London

You have been given free premium access to Worldcrunch for 8 weeks thanks to SOAS University of London.

Enter your email to begin

Premium access granted to you by Contact Expats

You have been given free premium access to Worldcrunch for 8 weeks thanks to Contact Expats.

Enter your email to begin

Premium access granted to you by MinnPost

You have been given free premium access to Worldcrunch for 6 months thanks to MinnPost.

Enter your email to begin

Premium access granted to you by Expatica

You've been given FREE premium access to Worldcrunch

Enter your email to begin

Worldcrunch

After Chanel Perfume, Brad Pitt Now Hocking Cadillacs In China

ECONOMIC OBSERVER (China)

Worldcrunch 

BEIJING - From Brangelina to Bradillac? You have to be in China, but car lovers and movie fans now have a new automotive pinup after Brad Pitt was named official spokesman for the luxury Cadillac XTS sedan, being rolled out especially for the Chinese market.

The parent company of the Cadillac brand, Shanghai GM, is betting big on Pitt's star power. Cadillac only sold 30,000 cars in the Chinese market last year, well behind other premium carmakers such as Audi, BMW, and Volvo.

Beijing's Economic Observer reports that several more Chinese automobile companies are now negotiating with other A-list Hollywood stars to endorse their cars. Last year, Volvo hired Jeremy Lin, the Taiwanese-American NBA basketball star, as the latest celeb to tout Western wares, becoming the face of the VOLVO S60. 

Economic Observer notes that the company that attaches the greatest importance to celebrity endorsement is Mercedes-Benz China, which has signed up George Clooney, Roger Federer and Kobe Bryant.

Brad Pitt, himself, made advertising waves last year by becoming the first man to hock Chanel perfume. A true Oscar-caliber performance...?

Sign up for our weekly Global Life newsletter now


Be a part of the conversation. Click to show comments
About this article source Website:

Load More Stories

Unlimited access to exclusive journalism, the best world news source across all your devices

Subscribe Now Photo of Worldcrunch on different devices

Your premium access to Worldcrunch is provided by

University of Central Lancashire

Please register to begin


By registering you agree to our terms of service and privacy policy.