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Haut Chocolate: Feast Of Cocoa-Clad Models Delight Zurich's Salon Du Chocolat

Did you say Cocoa Chanel? Daring designs, fancy hairdressers, lickable tattoos, edible clothes. Switzerland, which is chocolate heaven even on a bad day, is wearing its sweetest delicacies on its sleeve as the Salon du Chocolat comes to Zurich for the first time.

Article illustrative image Partner logo Chocolate fashion on the catwalk (Salon du Chocolat)

ZURICH - Visiting the Spr�ngli shop and tea room on Paradeplatz, in the heart of Zurich�s shopping and banking center, is a must for all those who visit the city. Spr�ngli�s famous macaroons, known as Luxemburgerli, and its Truffes du Jour are prepared in its chocolate factory outside the city, in Dietikon -- where a trial run recently took place for an entirely different kind of manifestation of the chocolatier�s art: body painting.

In the run-up to the opening of the first Salon du Chocolat in Switzerland, taking place in Zurich from March 30 through April 1, the sight of two specialists squeezing white chocolate out of a pastry tube onto a model�s body cast the very traditional Confiserie Spr�ngli in quite another light. Spr�ngli teamed up with Coiffure Valentino, part of the local Mondo Valentino beauty group (no relation to Italian designer Valentino), for the project.

The Salon du Chocolat took place in Paris for the first time in 1994, and has since branched out to 20 cities around the world. The Salon offers chocolate tastings and the possibility to watch chocolatiers at work: a whole education in chocolate. But there�s an extra treat: a fashion show with clothes made from -- you guessed it. �We want to show that chocolatiers are just as worthy of the stage as fashion designers,� says Sylvie Douce, the Salon�s founder.

There is no fabric whatsoever between the chocolate and model Magdalena�s skin. In the way henna is applied in ornamental motifs to skin in some cultures, Spr�ngli staffers Angela Jordi and Philipp-Marius Renggli are applying the chocolate swirls to the model�s legs, arms, shoulders and neck (she is otherwise clad in a clingy tank top). The human body temperature being 37� Celsius, this represents quite a challenge since the melting point for chocolate is 33 � Celsius, and white chocolate melts even faster than brown chocolate. �We had to figure out a way to raise the melting temperature,� Renggli says. They managed by adding pectin, a binder, among other things. �You have to make the patterns on a body much bigger than you would on a cake,� stresses Jordi.

The dress rehearsal was the perfect test of just how long the chocolate would hold before it started to melt. It began with the model being styled as she would have been before any catwalk show. Local Italian beauty entrepreneur Valentino was present personally, talking details over with some of his staffers. The creative process for the performance that takes place on March 29 live at the Salon�s pre-opening, and will later be shown on film, �was a step for both sides,� Valentino explained. A step away from the eccentricity for which he is known � and, for the venerable 175-year-old firm of Spr�ngli, a step towards something somewhat more daring.

Read the original article in German

Photo - Salon du Chocolat


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Tages-Anzeiger ("Daily Gazette") is a German-language Swiss daily newspaper based in Zurich. Founded in 1893, the newspaper is owned by Tamedia.

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