NOUVEL OBSERVATEUR

Lesson Of The Day: Don't Get On Anonymous' Bad Side

When a marketing ploy blows up in your face: French online tee-shirt retailer Early Flicker has become Anonymous' new target after trademarking the hacktivist's logo and slogan.

Lesson Of The Day: Don't Get On Anonymous' Bad Side
By Boris Manenti
NOUVEL OBSERVATEUR/Worldcrunch

PARIS – French online t-shirt retailer/website designer Early Flicker became the latest target of Hacktivists Anonymous after registering the group’s logo and slogan as trademarks with the French National Industrial Property Institute (INPI).

"Our logo and our slogan have been diverted for commercial uses by an unscrupulous firm," announced Anonymous in a video posted on YouTube (see below). "The manager of Early Flicker stole our symbols when he registered them as trademarks for commercial purposes," added the group, who warned they would unleash their anger if the trademark wasn’t unregistered.

Early Flicker’s representative reacted to the threat in a post published on Anonymous Global Relay:

"A lot of customers have been submitting Anonymous logos since the early days of the website. As a professional, it is my duty to check that these logos aren’t registered, which I have done dutifully, after each order. I run a small website, t-shirts are cheap and I don’t intend to make a big profit here."

The firm's representative stressed that "these logos do not belong to anybody" and that "no copyright was ever requested".

The trademark, which includes both slogan and logo, was filed in June and accepted by the INPI. It covers three categories of products: clothing, leather goods (cases, suitcases, wallets, bags) as well as miscellaneous products such as combs, sponges, brushes, porcelain items, dinnerware. Early Flicker’s online store is already retailing a t-shirt featuring Anonymous’ slogan.

Watch Anonymous' video (in French):

Read the original article in French.

Photo by Anonymous/Zhent_

Read more from NOUVEL OBSERVATEUR.

All rights reserved ©Worldcrunch - in partnership with NOUVEL OBSERVATEUR

comments powered by Disqus

comments powered by Disqus



Thanks so much for reading Worldcrunch

We had fun making this video for you!

Please register to continue reading

Your Name
Your email address
Enter new password
Repeat new password
Choose a newsletter:

Worldcrunch This Week
Worldcrunch whileUslept

Connect to your Facebook Account
×

You have reached your limit of free stories

Please subscribe to continue reading




See my options



Only Worldcrunch offers:


Unique perspectives and exclusive reportages

Award-winning foreign language journalism in English for the first time

Understanding of the world from all angles





What readers say:


'Eye-opener'

'Original, Insightful'

'Quick and Quirky'

Your premium access to Worldcrunch is provided by

University of Central Lancashire

Please register to begin

Your Name
Your email address
Enter new password
Repeat new password
Choose a newsletter:

Worldcrunch This Week
Worldcrunch whileUslept

Connect to your Facebook Account