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Worldcrunch

Coca-Cola Halts Investment In France To Protest New “Soda Tax”

The French government wants to impose an extra tax on sweetened beverages, both as a way to generate revenue in response the country’s growing deficit – and to fight obesity. Now, the Coca-Cola company, which has 3,000 French employees, is fighting back.

Article illustrative image Partner logo Taxing Coke to fight French deficit (dan taylor)

Worldcrunch NEWSBITES

PARIS - Coca-Cola has suspended a planned €17 million ($24 million) investment in France as a "symbolic protest" against a French government plan to impose a new tax on sugary drinks.

A Coca-Cola executive confirmed to Le Monde that the American beverage giant would halt plans to add a production line to its Pennes-Mirabeau plant in southern France, in direct response to the government proposal announced last month.

The so-called "soda tax" is part of a deficit reduction package under discussion by the French Parliament, but it is also aimed at reducing sugary drink consumption in a population that increasingly suffers from problems of obesity.

But the Coca-Cola official said the tax was “unfair…no study shows that Coca-Cola causes obesity.” The official added that the company had already reduced sugar levels in its drinks by 16 percent.

Several other beverage companies have called the tax unfair because it targets drinks that are "not harmful to health." But Coca-Cola has now taken the lead in the rebellion, reminding the government that the company was responsible for 3,000 jobs in France, though the move Thursday will not affect any of its current French employees.

In addition to blocking the planned investment, Coca-Cola launched a PR campaign on Twitter by creating the @AntiTaxeSoda account and talking directly to consumers.

Read the full article in French by Samuel Laurent

Photo - dan taylor

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About this article source Website: http://www.lemonde.fr/

This leading French daily newspaper Le Monde ("The World") was founded in December 1944 in the aftermath of World War II. Today, it is distributed in 120 countries. In late 2010, a trio formed by Pierre Berge, Xavier Niel and Matthieu Pigasse took a controlling 64.5% stake in the newspaper.

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